One of the important goals of the “Cashless Day 2022” program is to respond to the Government’s policy of digital transformation, starting with changes in the payment sector. After 3 years of organization, the event “Cashless Day” has affirmed its meaning and great spread when receiving the attention and response of a large number of people and businesses. Along with the constantly improving legal corridor, increasingly invested in payment infrastructure, increased connectivity, promoted financial education and communication has formed the pillars for non-cash payment. Growth and banking digitization took place strongly, towards the goals of the national digital transformation.
Following the success of the Cashless Day program 2021, on May 20, 2022, in Ho Chi Minh City. Ho Chi Minh City, Payment Department – State Bank of Vietnam (SBV) and Tuoi Tre newspaper jointly held a press conference to announce a series of events in response to Cashless Day 2022 (June 16, 2019-16, June 16, 2022). Attending the press conference to announce the event were the Editorial Board of Tuoi Tre newspaper, Leaders of Departments of the State Bank (Payments, Communications), Leaders of National Payment Corporation of Vietnam (NAPAS). In addition, there are a number of commercial banks, associations, payment intermediaries, etc.
The cashless day proposed by Tuoi Tre newspaper – June 16 – starting from 2019 – is the day that non-cash payment means are encouraged to be used when shopping, making payment transactions and Consumers will enjoy preferential policies from credit institutions, payment intermediaries, retailers and service providers. The series of events of the “Cashless Day 2022” continues to actively contribute to the realization of the Government’s goals in the Projects to improve access to banking services for the economy; Project on Promoting payment through banks for public services; National comprehensive financial strategy to 2025, orientation to 2030; and the Project on Development of a shopping mall in the period of 2021-2025. The important goal of the program is to respond to the Government’s policy of national digital transformation, starting with changes in the payment sector.
Nguyen Ngoc Dung, chairman of the Vietnam E-commerce Association (VECOM), said that on the sidelines of the press conference to announce the series of events in response to the 2022 Cashless Day on May 20. The program was jointly organized by the Payment Department – State Bank and the newspaper Tuoi Tre..
“Currently, we only make statistics of card transactions or payments via POS, while transfer transactions between two individual accounts are now very popular. Taking a taxi to transfer money, buying goods by transfer, even eating… these transactions are also non-cash and have not been recorded, but are very common consumer behavior today, ” Mr. Dung said.
According to a representative of VECOM, the association’s observations show that e-commerce shopping is still keeping a very positive growth rate, although many people think that online shopping habits will decrease when people return to their lives. normal after translation.
In fact, the number of customers shopping for e-commerce channels increased sharply during the COVID-19 epidemic, but they did not leave and stayed, just became loyal shoppers and sellers. “Many mothers see that if they shop online, they don’t have to carry it around like when they go to the store. These shopping channels also have many special incentives and promotions with new and diverse payment methods to make shopping transactions on online platforms more convenient,” Mr. Dung said.
Sharing at the press conference, Mr. Le Xuan Trung, deputy editor-in-chief of Tuoi Tre newspaper, said that after two stressful years of 2020-2021 due to the epidemic, many people saw the story of cashless payment during the quarantine period. how important it becomes.
The newspaper Tuoi Tre opened today’s event by talking about ATM machines becoming increasingly “empty”. ATMs are no longer used as a cash withdrawal tool, but people are using a lot for payment. There are also mobile apps that make paying very easy.
Banking is one of the pillars of the fastest and most effective digital transformation industry, in the movement of the whole country going digital. Cashless payment is a version in that digital transformation world”, emphasized Mr. Le Xuan Trung.
Exciting series of events in response to Cashless Day
After a year of being delayed by the epidemic, in response to Cashless Day 2022, a series of events will include activities from a national conference to a market, a cashless ride will take place, interspersed with that. are running activities in response and Dance Cover dance competition…
Two cashless markets on June 4, 2022 and June 12, 2022 will be held at Ho Chi Minh City Hi-Tech Park and Tan Thuan Export Processing Zone. This is an activity organized by the Cashless Day Program in collaboration with the Department of Industry and Trade of Ho Chi Minh City, with the companionship of suppliers, banks and credit institutions.
At the fair, workers can experience cashless payment methods and buy products with special discounts.
In particular, the traditional National Seminar “Cashless Day” is scheduled to be held on June 16, at Melia Hotel, Hanoi, with the scale of about 400 guests from central to local.
Prominent topics at this event were the implementation of project 06 and the integration of the banking industry to promote socio-economic development; issues of people, technology, and strategic thinking in the roadmap for digital transformation of the banking industry; security and regulatory factors in payment technology…
There is also a space to display payment achievements and current payment technology for guests to experience.
The organizers will also announce the initial results of the “National Survey on People’s Satisfaction with Cashless Payments”. The seminar will also be livestreamed on the fanpage of Cashless Day and the newspaper Tuoi Tre.
After that, the cashless bus ride, departing from Hanoi on June 19, the journey to many localities such as Vinh, Da Nang, Nha Trang and back to Ho Chi Minh City on July 3rd. At the stops, people can learn more about cashless payments and participate in experiential activities to receive gifts from sponsors.
At three stops in Hanoi, Da Nang, and Ho Chi Minh City, there will be more stage activities, talks, games, combined with experience programs for interested people, surveys…
In addition, the Running Tournament around Hoan Kiem Lake, Hanoi in response to Cashless Day will also be held. This activity aims to promote people’s interest in non-cash payment issues, thereby changing a lot of habits in lifestyle and working.
These events are organized and designed appropriately to stimulate the interest of 3 target groups: from those who are not familiar with or know nothing about cashless payment, to those who have been using cashless payment. cashless accounting, and the group of people with macro-policy influences in this area.
In particular, the Dance Cover Contest will kick off on May 27 with the background music being the main song of Cashless Day “Tap, Ting, Haha Hey!” remixed and created more choreography by Dang Quang – the author of the “hand washing dance” covered by many people around the world for the song “Ghen Co Vy”.
Attendees will cover the dance to this music, and prizes will be given to the funniest dance songs. The contest aims to attract the attention of young and dynamic people to the program’s message to spread. In addition, on the microsite of Cashless Day also introduced many incentives and minigames to attract more attention of many audiences.
The cashless day proposed by the newspaper Tuoi Tre (June 16) is started from 2019 – is the day that non-cash payment methods are encouraged to be used when shopping, payment transactions and consumers will enjoy preferential policies from credit institutions, payment intermediaries, retailers and service providers.
The series of events of “Cashless Day 2022” continues to actively contribute to realizing the Government’s goals in the projects of Improving access to banking services for the economy; the project of promoting payment through banks for public services; National comprehensive financial strategy to 2025, orientation to 2030; and the project of developing non-cash payment for the period of 2021-2025. The important goal of the program is to respond to the Government’s policy of national digital transformation, starting with changes in the payment sector.
Source: Tuoitre.vn, sbv.gov.vn
To become a partner of ATOM Solution and use ATOM-POS, please contact:
Hotline: 1900 3353