Cashless Fair: An opportunity for workers to access the latest utilities of society

The Cashless Fair is not only meant to support workers and low-income people to buy goods at preferential prices and receive many gifts, but also an opportunity for people to access the utilities and progress of the market. social, digital transformation

Ms. Nguyen Thi Huong – Editorial Board Member of Tuoi Tre newspaper – hopes that when this year’s program ends, people will have a change in their habits, gradually switching from cash payment to cashless.

Speaking at the opening ceremony of the Cashless Fair  at Tan Thuan Export Processing Zone, District 7, Ho Chi Minh City on the morning of July 10, Ms. Nguyen Thi Huong, member of the editorial board of the newspaper Tuoi Tre,  said after exactly one month the first Cashless Fair for workers and employees took place at Linh Trung Export Processing Zone, today this special fair has arrived for workers of Tan Thuan Export Processing Zone.

Attendees will be able to buy for Saigon Co.op’s items at up to 50% off, as well as explore current payment methods, participate in entertainment events, get gifts, and have a chance to win prizes.

People wait in line to play lucky draw at the Cashless Market at Tan Thuan Export Processing Zone, District 7

According to Ms. Huong, with the fair held at Tan Thuan Export Processing Zone this morning, the operators also brought a playground to experience the payment of 12 largest payment service providers in Vietnam such as Napas, Sacombank, MBBank, ACB, BIDV, HDBank, Momo, ZaloPay, Nam A Bank, SHB combine activities on the music stage, exchange with celebrities, games…

The opening ceremony recognized the participation of the largest payment service providers in Vietnam such as Napas, Sacombank, MBBank, ACB, BIDV,….

“We hope that, at today’s fair, workers will buy many essential items with the highest incentives, get acquainted with and experience advanced payment methods, and be satisfied trusting the payment methods.” said Ms. Huong.

Hundreds of new accounts opened

At 7:00 a.m., Napas, Sacombank, MBBank, ACB, BIDV, HDBank, MoMo, ZaloPay, Nam A Bank, SHB… welcomed a huge number of clients to seek for presents and learn about services, as well as register accounts.

Mr. Nguyen Ngoc Cuong, deputy transaction office of Sacombank Tan Thuan (District 7), almost lost his voice because he had to consult continuously. After only 2 hours of the program, the booth attracted hundreds of customers, most of which opened accounts, twice the set target and this number continued to increase in the afternoon.

Workers are still used to paying at the counter, according to Mr. Ngoc Cuong, and many are scared to touch technology because they are concerned about safety or are unfamiliar. However, programs such as Sacombank Pay are now considerably more simplified than in the past. Just basic operations can be used.

Sacombank staff showed up early to prepare for their booth
HDBank staff instruct customers on opening a bank card
Customers are instructed to scan a QR code to open an account at BIDV’s booth
ACB’s booth attracts workers to open accounts

Add new customers

Mr. Tran Anh Tuan, sales manager of Nam A Bank, Ham Nghi branch (District 1), said the initial thought of the fair was for workers. However, students, office employees, freelancers, and more are on their way. This helps to broaden the client base.

Delegates visit Nam A Bank’s booth

According to Mr. Nguyen Viet Anh Tuan, in charge of ZaloPay booth, “Cashless Fair” has created interesting experiences. “Thanks to such direct contact, we have new information about customers’ portraits, concerns and concerns about the product,” Mr. Tuan said.

Zalopay staff prepare leaflets for attendees

Assessing the role of the “Cashless Fair”, Mr. Tran Anh Thai, Deputy General Director of Tan Thuan Co., Ltd., said that activities such as “Cashless Fair” contribute to changing the habit of preferring use cash to consume more civilized, more convenient. Markets like today need to be replicated further.


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